BRANDING

Yve Luxe

Graphic Designer / Brand Designer

Yve Luxe, a pre-loved luxury seller, needed a strong brand identity to establish its presence in the competitive luxury market. I developed the brand’s visual identity from the ground up, including logo design, color schemes, typography, and imagery guidelines, ensuring a cohesive and elegant aesthetic. Additionally, I defined the brand voice and messaging to maintain consistency across all marketing materials. Beyond design, I was hands-on throughout the entire creative process, including photography, art direction, and visual storytelling. The goal was to craft a brand that not only resonates with the target audience but also exudes sophistication and trust, setting Yve Luxe apart in the luxury resale industry.

Challenge

Before moving into the design phase, I conducted a thorough background analysis to gain a deeper understanding of the business, its target market, and key competitors. This research helped shape the branding strategy and ensure that the visual identity aligned with Yve Luxe’s positioning in the luxury resale market. To explore different design directions, I developed mood boards, sketched logo variations, and experimented with typography. These initial drafts helped refine the brand’s visual identity before finalizing the designs. However, one unique challenge in this project was that the client and their team were not particularly design-focused, providing minimal feedback throughout the process.

Process

Navigating a project with a client who isn’t deeply invested in design requires a different approach. To guide Yve Luxe in the right direction, I created multiple design variations with accompanying visual messaging to help them understand the differences and align with the brand identity that best represented their vision.

The result was a seamless process and a satisfied client who gained clarity on their brand identity. To ensure consistency moving forward, I also developed easy-to-use social media templates, allowing the Yve Luxe team to create content effortlessly while maintaining a cohesive brand presence.